The Seven Primary Functional Brain Metrics
Emotional Valence – Response from the Inferior Frontal Gyrus, including right and left hemispheres. The Emotional Valence Score (EVS)™ quantifies the magnitude of asymmetrical (right vs. left) activation to index the positive and negative emotion.
Cognition – Response from the entire frontal lobe, including right and left hemispheres. The Higher Cognition Score (HCS)™ quantifies the magnitude of activation in the frontal lobe which directs the mental processing of knowing, including reasoning, judgment, behavior, decision-making, perception and awareness. The frontal lobes assist in planning, coordinating, controlling, and executing behavior.
Attention – Response from the Parietal Lobe, including right and left hemispheres. The Sustained Attention Score (SAS)™ quantifies the magnitude of activation in the parietal cortex which regulates the process of selectively concentrating on something in our environment while ignoring other things. The parietal lobe plays important roles in integrating sensory information from various parts of the body, knowledge of numbers and their relations, and in the manipulation of objects.
Visual – Activity taking place in the Occipital Lobe (visual cortex): The Occipital Lobe is responsible for one’s ability to see and interpret sight. The Visual Activation Score (VAS)™ quantifies the magnitude of activity taking place in the visual region of the cortex.
Motor - Response from the Primary Motor Cortex which is the region of the cortex responsible for planning actions and refining all of our movements. The Motor Activation Score (MAS)™ quantifies all of the activity related to the planning of, and moving of our bodies.
Memory - Structures within the temporal lobe are involved in memory function. The dominant temporal lobe is specialized for verbal (word-based) memory and the names of objects. We rely upon our non-dominant temporal lobe for our memory of visual (non-verbal) material, such as faces, scenes. The Correlational Memory Score (CMS)™ quantifies all activation related to memory systems in the cortex of the brain.
Recognition – Response from the Anterior Temporal Lobe (a subset of the MAS™) which is the region of the cortex responsible for perceiving and recognizing things in our environment. The Stimulus Recognition Score (SRS)™ quantifies all of the activity related to recognizing familiar things that we encounter with our senses.
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