Inc. has joined other vendors in the industry in subscribing to the
guidelines below for thorough due diligence within the neurological market
research industry. We are among a group of vendors that promote better
education and understanding of neuroscience principles so buyers can be
confident in the neurological research they engage in.
We suggest that you ask all
potential vendors of neuromarketing services the following questions:
1. How much experience do your primary researchers have in the neuroscience,
research, and marketing fields? Request
CVs or resumes of all principals. Ask specifically about direct neuroscience
2. How directly involved are your senior neuroscientists in developing and
delivering my research projects?
Experienced neuroscientists need to be active participants in research
projects, not just figureheads. Question the vendor closely about how
scientists are involved in your projects.
3. Will I be able to speak to your leading scientists directly and
It is always useful to request direct phone calls with members of the
scientific team. Ask them how and when they will be available to participate
in your project, and how they will be involved in the oversight and
production of your deliverables.
4. Can you show me how your
techniques are related to established neuroscience research? There is
a vast literature in neuroscience with direct relevance to the needs of
product developers and marketers. Your vendor should not only be intimately
familiar with this literature, they should also be able to show you
precisely how and where the techniques they employ are derived from
established research models.
5. Are your experimental techniques
approved by an Independent Review Board (IRB) for proper treatment of Human
Subjects? IRB approval is a very important due diligence factor in
evaluating a neuro-research vendor. Be aware that IRB approval is more than
just getting "informed consent" from research subjects. Verify that your
vendor's research is fully covered by an IRB approval asking for the name
and phone number of the vendor's IRB and contacting them directly.
6. Can we speak directly with any
reference customers for whom your company has provided services? It
is true that some customers prefer to remain anonymous, but early-stage
companies like most neuro-research vendors cultivate and rely on reference
accounts to convince later customers to give them a try. Request direct
phone calls with at least one reference customer who can vouch for the
vendor and the quality of their work. Ask to call the reference yourself,
rather than have them call you.