Learning to
Interpret the Neuromedia Results
The Neuromedia results screen has three panels.
The first panel (upper left) shows the current media
being studied with an eye-tracking heatmap overlayed.
The second panel below the media displays the Overall
Engagement and the Neuro Engagement Score (NES). Below
that is the Emotional Valence Score (EVS) and the
moment-by-moment positive and negative emotional output. A cursor tracks the current position of
the media.
The third panel shows the 6 views of the brain: Left,
Right, Front, Rear, Top and Bottom.
Brain activity is indicated by a "temperature" scale
with yellow indicating the highest activity and black
the lowest.
Only statistically significant results are displayed.