Print Ad, Packaging and Logo Evaluations
Whether your launching a new logo concept, rolling out a new
label and packaging or introducing a fresh print ad campaign,
Sands Research has the techniques that give decision-makers the
tools to thrive. Using a combination of neurological and
neurophysiological metrics along with eye-tracking data to
measure the creative media, Sands Research provides a rich data
set of cognitive consumer insights. Reduce the risk factor
in the new roll-out, utilize an objective measurement of what
your target demographic group(s) believe about that new campaign
Shown below are
images from a case study with a logo concept for the Walmart-owned
Sam's Club sustainability logo.
Click here to view a more detailed report on this case study.