Print Ad, Packaging and Logo Evaluations

Whether your launching a new logo concept, rolling out a new label and packaging or introducing a fresh print ad campaign, Sands Research has the techniques that give decision-makers the tools to thrive. Using a combination of neurological and neurophysiological metrics along with eye-tracking data to measure the creative media, Sands Research provides a rich data set of cognitive consumer insights.  Reduce the risk factor in the new roll-out, utilize an objective measurement of what your target demographic group(s) believe about that new campaign idea.

Shown below are images from a case study with a logo concept for the Walmart-owned Sam's Club sustainability logo. Click here to view a more detailed report on this case study.

 

 

 

 

 






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