The Sands Research Neuro Engagement Factor ^TM (NEF)

As part of each study, Sands Research provides the client with a Neuro Engagement Factor ^TM (NEF), which shows the ranking of an advertisement on a one to five scale (see graph below). A higher NEF equates to an increased level of engagement by that demographic viewing group. The chart below represents Neuro Engagement Analyses, which Sands Research has conducted on hundreds of commercials in the growing, proprietary database.