Each study has it's own set of strategic objectives,
and Sands Research optimizes the analytical approach to
each research project to accomplish these.
target messaging stimulus is broken down into the key scenes, sections
or segments which drive engagement. Each part is then investigated to
gain a Neuroscientific understanding of it’s effectiveness on the
consumer and the overall storyline of the message. Furthermore, the
analysis collapses the stimulus into a total brain function distribution
to gain both a clear
and micro view of the study material.