Sands Research Offers condolences regarding the passing of advisory board member andrew jaffe, former editor of adweek

March 6, 2010 –Leading neuromarketing firm Sands Research Inc. and its Chairman, Dr. Steve Sands and President / CEO, Ron Wright, issued the following statements today regarding the death of former Adweek Editor and Sands Research Advisory Board Member and Shareholder, Andrew Jaffe. 

Sands – “On behalf of our entire company, its Board of Directors, Shareholders and his fellow Advisory Board members, I offer condolences to the family, friends and colleagues of Andrew Jaffe.  Andrew was a visionary in the field of advertising and the impact of neuromarketing on the industry.  His work touched many lives and he will be dearly missed.”

Wright – “Andrew was a colleague, mentor and friend to all of us at Sands Research.  His advice and assistance as our new Company entered the advertising and market research fields were invaluable. Andrew’s experience in expanding Adweek and revitalizing the Clio Awards, provided unique insight for our growing company.  We will miss his wisdom, intelligence, strength and kindness.”

Mr. Andrew Jaffe, 71, was a highly respected journalist working for the Associated Press, Newsweek and as Business Editor of the Los Angeles Herald-Examiner before joining Adweek.  Mr. Jaffe was Vice President and editorial director for all six editions of Adweek.   He oversaw the expansion of the advertising industry trade publication and managed the acquisition and growth of the CLIO Awards, one of the world’s most recognized international advertising, design and communications competitions.  Mr. Jaffe lived in New Canaan, Connecticut.

Members of the press may obtain expanded information by contacting J.Todd Smith by email at todd@thelongitude.com or by phone at 917-328-1156. All others may contact info@sandsresearch.com or call 888-267-6087 Ext. 812.

About Sands Research Inc.

Sands Research Inc. (www.sandsresearch.com) is a pioneer in applying cognitive neuroscience technology for unique insight into the consumer’s response to television and print advertisements, product packaging and digital media. Combined with pre- and post- questionnaires, the Company provides a comprehensive, objective analysis of the viewer’s engagement in the marketing material being presented by an advertiser.