Sands Research and Inner Truth Establish Neuromarketing Alliance for Australian Corporations

El Paso, Texas – Sands Research Inc. (SRI), a leading provider of neuroscientific market research services and equipment based in the USA, and Inner Truth Pty. Ltd., an Australian joint venture of Usability One and Dr Shane Moon, announced today that they have joined together in providing their specialized services to the top brands and companies in Australia and New Zealand.

"We are pleased to announce this alliance with the recently established Melbourne and Sydney based research agency, Inner Truth," stated Ron Wright, President / CEO of Sands Research.

“Inner Truth, founded by Dr. Shane Moon and leading advertising executive Don Jeffery, are bringing the latest in market research technology and applications to Australia. In turn, Sands will provide its global network of neuromarketing services to Australasia corporations looking to expand overseas,” commented Wright.

Sands Research Inc. (www.sandsresearch.com) is a pioneer and global leader in applying cognitive neuroscience technology for unique insight into the consumer’s response to television (video) and print advertisements, product packaging and digital media. This new field called neuromarketing, uses EEG signals to provide a comprehensive, objective analysis of the viewer’s engagement to the marketing material being presented by an advertiser.

“Sands Research is a recognized leader in this rapidly growing new field of market research” added Dr. Shane Moon, President and Founder of Inner Truth (www.innertruth.co) “SRI has worked closely with many brand leaders from the States, Asia and Europe testing for example over 900 television commercials and will provide us with a wealth of normative data related to consumer insight.”

In further expansion of its’ international network, Sands Research also recently announced the establishment of two new dedicated laboratory facilities in Tokyo and Tel Aviv and their first UK office with the opening of SRI’s operations in Surrey, England.

Wright stated that with the rebound of the advertising industry this year, that he sees even more growth worldwide in the specialized market research segment designated as “neuromarketing”.

“The acceptance of this new method of market research by America’s top brands is now spreading internationally to global brand owners outside the US” added Wright. “The ability to view the consumer’s level of interest in advertising material in real-time without cultural barriers, provides an added edge to those investing in this technology.  The application of cognitive neuroscience discoveries in market research offers another piece in understanding the brand’s target customer and their purchasing intentions.”