Published Articles

Date: August 4, 2009: Quirk's Marketing Research Review
Title: What can measuring brain waves tell us about an ad’s effectiveness?
Abstract: Two research firms, one specializing in copy testing, the other in brain wave measurement,  
               teamed up to examine a series of fast-food TV ads to compare and contrast findings from
               their respective diagnostic approaches.




Date: February 8, 2008: Advertising Age
Title: The Super Bowl Spots That Got Inside Consumers Heads




April 2008: Stores Magazine
Title: Marketing's Next (Brain) Wave