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Study Results of the Super Bowl XLIII Ads
During our three week study of the 2009 Super Bowl advertisements, Sands Research collected an enormous amount of objective data from all 71 of the television spots.
With cutting-edge EEG technology, the central nervous system's response to television advertisements is recorded. With real-time cognitive brain activity in correlation with pre- and post- questionnaires, Sands Research quantifies the spot into a powerful report card of viewer engagement.
To view the Top 5 spots along side the real-time EEG recordings, click the image below.
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