During our three week study of the 2009 Super Bowl advertisements, Sands Research collected an enormous amount of objective data from all 71 of the television spots.

With cutting-edge EEG technology, the central nervous system's response to television advertisements is recorded. With real-time cognitive brain activity in correlation with pre- and post- questionnaires, Sands Research quantifies the spot into a powerful report card of viewer engagement.

To view the Top 5 spots along side the real-time EEG recordings, click the image below.