With cutting-edge EEG technology, the central nervous system's response to television advertisements is recorded. With real-time cognitive brain activity in correlation with syncronized eye-tracking, Sands Research quantifies the spot into a powerful report card of viewer engagement. 

Click on the graph (left) for the complete Super Bowl Ad Ranking and click the below screen for movies detailing the neurological response for the top five engaging commercials from the 2010 Super Bowl Program.

Neuromarketing Study Results of the Super Bowl XLIV Ads