The Sands Research Fourth Annual Super Bowl Research Project was once again like Christmas morning for SRI analysts. The results are nothing shy of exciting, and this year the emotional valence output is integrated into the Neuromedia.

Click on the graph (left) for the complete Super Bowl Ad Ranking and click the below screen for movies detailing the neurophysiological response for the top five and bottom three of the 69 commercials from the 2011 Super Bowl Program.

Neuromarketing Study Results of the Super Bowl XLV Ads