Eye-tracking Output - Scan Path: VW Punch Dub
Path analysis provides a method to analyze
respondent level results. It shows the path (lines)
and duration (size of circle) of each fixation. The
movie (shown left) shows different color scan paths
which represent different respondents as they viewed
the material. Scan paths are often used in the Sands
Research analyses to aggregate different sub-groups
within the test poole.