Home
About Us
Company Profile
Management Team
Philosophy in Practice
Science
Neurological Scoring
EEG
Eye-Tracking
Biometrics
Our Analysis
The Brain
Electrophysiology
Source Localization
Due Diligence
White Papers
Services
TV & Video
Website Evaluations
Shopper Insight
Packaging Evaluations
Print Ads & Logos
Animatic Media
Portfolio
Super Bowls Ads
Sam's Club Logo
Our Favorite Ads
Webinars
News
Press Releases
Published Articles
Archived Newsletters
Other Press
Contact Us
Client Login
This figure illustrates how brain activity can be localized from the surface of the head.
The red area shows the distribution of the positive charge, and the negative is represented in blue. The dipoles made up of equal and opposite charges. When the dipole is recorded from different electrode positions on the head, techniques similar to triangulating the epicenter of an earthquake can be used to locate the area of the brain responsible for generating the activity.
Please note that surface activity under certain electrodes does not necessarily mean that the activity is generated
directly beneath.
Source Localization & The Science Behind Our Method
Home
Terms & Conditions
Acceptable Use Policy
Privacy Policy
Copyright 2010. Sands Research, Inc. All Rights Reserved.
Apycom jQuery Menus