Learning to Interpret the Neuromedia Results

The Neuromedia results screen has three panels.

 

The first panel (upper left) shows the current media being studied with an eye-tracking heatmap overlayed.

 

The second panel below the media displays the Overall Engagement and the Neuro Engagement Score (NES). Below that is the Emotional Valence Score (EVS) and the moment-by-moment positive and negative emotional output. A cursor tracks the current position of the media.

 

The third panel shows the 6 views of the brain: Left, Right, Front, Rear, Top and Bottom.

 

Brain activity is indicated by a "temperature" scale with yellow indicating the highest activity and black the lowest.

 

Only statistically significant results are displayed.

 

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El Paso, TX 79912

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