SR Videos
The videos on this page are provided for entertainment and educational purposes only. All brain movie content is the intellectual property of Sands Research, Inc. The EEG data, visualizations, and analyses presented are not intended for clinical, diagnostic, or professional use. Unauthorized reproduction or commercial use of this content is prohibited. All rights reserved © Sands Research, Inc.
Super Bowl XLII · 2008
Pepsi "Bob's House"
Filmed entirely in American Sign Language with no spoken dialogue, this groundbreaking ad drove the highest neural engagement of all 2008 Super Bowl commercials — proof that silence and storytelling can outperform the loudest ads on the biggest stage.
Coca-Cola "It's Mine"
Underdog, Stewie Griffin, and Charlie Brown battle over a giant Coke balloon above New York City. Rich CG animation drove strong visual cortex activation throughout.
Audi R8 "Godfather"
A cinematic Godfather parody placing the Audi R8 in the iconic horse-head scene. Dramatic storytelling and cultural recognition drove strong neural engagement.
Verizon "Voyager"
Verizon's 2008 Super Bowl entry rounded out the top 5 in Sands Research's inaugural Super Bowl neuromarketing study.
Super Bowl XLIII · 2009
Bridgestone "Taters"
Mr. and Mrs. Potato Head on a mountain road. Topped all 72 Super Bowl XLIII commercials in neural engagement — humor, surprise, and strong visual storytelling at their best.
Coca‑Cola "Heist"
Insects work together in an elaborate heist to steal a bottle of Coke. Consistent parietal engagement and three distinct neural peaks — won the Emmy for Outstanding Commercial.
Pixar "Up"
Pixar's trailer for Up ranked third overall, with its emotional storytelling generating strong sustained neural engagement across the full runtime.
CareerBuilder
CareerBuilder's 2009 Super Bowl entry ranked fourth in Sands Research's neuroengagement study, demonstrating strong viewer attention throughout.
Super Bowl XLIV · 2010
Vizio "Forge"
Featuring Beyoncé, Vizio's 2010 Super Bowl spot ranked second in Sands Research's analysis of 60+ commercials with a NEF score of 3.96.
Bridgestone "Whale of a Tail"
Bridgestone's back-to-back top-5 finishes in 2009 and 2010 made them one of the most neurologically effective Super Bowl advertisers ever measured by Sands Research.
Budweiser "Fly"
Budweiser's "Fly" commercial analyzed by Sands Research using full-spectrum EEG brain response measurement.
Super Bowl XLVII · 2013
Budweiser "Brotherhood"
The Clydesdales' emotional reunion story tied for #1 — the first tie in Sands Research Super Bowl history. One of the most emotionally powerful ads ever measured.
Bud Light "Journey"
Bud Light's "Journey" featuring Stevie Wonder ranked third overall in the 2013 Sands Research Super Bowl neuromarketing study.
Kia "Space Babies"
Kia's whimsical Space Babies commercial ranked fourth overall in the 2013 Sands Research Super Bowl neuromarketing study.
Taco Bell "Viva Young"
Taco Bell's memorable senior citizens' night-out ad rounded out the top 5 in the 2013 Sands Research Super Bowl neuromarketing study.
Super Bowl Ad Rankings Archive
- #1Pepsi — "Bob's House"
- #2Coke — "Balloons" (It's Mine)
- #3Bud Light — "Power to Fly"
- #4Audi — "R8" (Godfather)
- #5Verizon — "Voyager"
Sands Research's first Super Bowl study. 59 ads ranked total.
- #1Bridgestone — "Taters"5.04
- #2Coke — "Heist" ★ Emmy4.62
- #3Pixar — "Up"4.40
- #4CareerBuilder — "Tips"4.40
- #5Budweiser — "Clydesdale Circus"4.39
72 ads ranked. 3 of the top 5 received Emmy nominations. Coke "Heist" won the Emmy for Outstanding Commercial.
- #1Volkswagen — "Punch Dub"4.71
- #2Vizio — "Forge"3.96
- #3Google — "Parisian Love"
- #4Budweiser — "Clydesdale"
- #5Bridgestone — "Whale of a Tail"
63 ads ranked. VW's score of 4.71 was significantly higher than any other ad — turning viewers into "Volkswagen detectors."
- #1VW — "The Force" (Darth Vader) ★ Record
- #2Chrysler — "Imported from Detroit"
- #3Budweiser — "Wild West"
- #4NFL — "Best Fans"
- #5Chevy — "Camaro"
70 ads ranked. VW's Darth Vader ad achieved the highest Neuro Engagement Score ever recorded by Sands Research at the time.
- #1Pepsi — "King's Court"
- #2Pepsi — "Pepsi Max Checkout"
- #3Budweiser — "Prohibition"
- #4Volkswagen — "Dog Strikes Back"
- #5Chrysler — "Halftime in America"
Pepsi swept the top two spots — a first. VW's "Dog Strikes Back" continued their strong run of top-5 finishes.
- #1Coca-Cola — "Security Camera" ★ Tie
- #1Budweiser — "Clydesdale" ★ Tie
- #3Bud Light — "Journey"
- #4Kia Sorento — "Space Babies"
- #5Taco Bell — "Viva Young"
The first-ever tie for #1 in Sands Research history. All top ads told emotional stories with the product revealed near the end.
- →Merger with Neurons Inc. (Copenhagen, Denmark)
- →Dr. Sands became Chairman of combined firm
- →World's largest normative EEG database: 10,000+ tests
- →Combined EEG metrics + facial coding platform
Sands Research's brain movie methodology and EEG data were combined with Neurons Inc.'s implicit marketing tools to form a global neuromarketing leader.